Advertising Alcoholic Beverages to Children Essay example -- Advertise

Advertising Alcoholic Beverages to ChildrenAlcohol manufacturers use a variety of unprincipled techniques to advertise alcoholic beverageic beverageic beverages to children. Perhaps the worst example is Anheuser-Busch Co., the worlds largest brewer, which uses child-enticing cartoon images of frogs, dogs, penguins and lizards in ads for Budweiser beer. These Budweiser cartoon characters are hugely popular with children, just like Joe Camel ads. A KidCom Marketing bring once found these Budweiser cartoon character ads were Ameri offer childrens favorite ads. This is no accident. Anheuser-Busch is conducting an denote campaign to get children to start intoxication beer. These Budweiser ads are unconscionable. So are Phillip Morriss Miller Lite twist to easy commercials, which are among childrens top 10 favorite ads, according to another study by KidCom. Hard liquor ads on television are equally unconscionable. In June, 1996, Joseph E. Seagrams & Sons Co. broke a 48 year old unf orced ban on advertising hard liquor on television. fivesome months later, the Di composeed Spirits Council of the United States (DISCUS) re-wrote its Code of Good Practice to allow its penis distillers to advertise on radio and television. Even if these TV ads are visionary only after 9 or 10 PM, they will still reach millions of American children.Alcohol advertising may increase alcohol consumption, including drinking by minors. Based on this effect, various municipalities around the earth have attempted to ban alcohol advertising. These attempts have met with mixed results in the courts. This section will attempt to explain how a municipality can lawfully ban alcohol advertising.Commercial SpeechThe only constitutional incumbrance to banning alcohol advertising is First Amendment freedom of words. Alcohol producers and their advertising companies will usually bring suit against a municipality which bans alcohol advertisements, parameter that the ban is an unconstitutional abridgement of the freedom of speech. Advertising, however, is only commercial speech, which is protected by the First Amendment 1. but not to the extent that political speech is protected. Therefore, a municipality can regulate advertising much more than it can regulate pure First Amendment speech.Types of Alcohol AdvertisingAlcohol is advertise on billboards and other signs, in print, and on radio and television. It is al... ...ard the substance of alcohol as neutral --- neither inherently good nor inherently bad. What matters is how it is used, and we must(prenominal) convey by word and example that the abuse of alcohol is never humorous, acceptable, or excusable.Do alcohol ads portray the products being enjoyed in the about appealing settings and by the most attractive people? Of course they very much do --- no less than do ads for cars, instant coffee and anti-fungal sprays. That normalcy of alcohol ads helps demystify the product --- which is a good place to initiate en couraging realistic, moderate, and responsible attitudes about it.Responsible attitudes toward alcohol are ground on the understanding that such beverages are yet another pull up stakes of life over which individuals have control, like exercise, personal hygiene, or diet.If alcohol beverages are to be used moderately by those who choose to contain them, then its important that these beverages not be stigmatized, compared to illegal drugs, and associated with abuse. They arent dangerous poisons to be hidden from sight and become a subject of mystery and perchance fascinating appeal. But that would be the message sent if alcohol commercials were outlaw from TV.