Expansion Analysis for BMW

elaboration Analysis for BMW1. Prep be and experience a program for the collection of primary and secondary info for assessing an nation of furrow of your choice.a. Develop and use a questionnaire and justify its design for a particular purpose.1.1 inquiry TopicGeneral Area of bear on Expansion Diversification of Business.Specific sub argona of interest -BMWs expansion in gondola motor gondola surgical incision in Mumbai, India.More specific topic of interest Which type of machine segment should BMW expand their business in Mumbai, India. search Topic BMWs expansion in particular elevator car commercializeplace place segment.1.1.1 mise en sceneBMW entered the Indian grocery store in the year 2006 after their arch tally Mercedes-Benz. Both the German sumptuosity car subscribers contain the maximum market share in the luxury car market segment. Recently Audi has entered their market and is giving both the automobile companies a tough competition. BMW is able t o take in Mercedes-Benz in terms of sales and has been at the top of the luxury car market segment in India since the last four geezerhood. Audi is capturing the market segment rapidly with its new cars. So in order to remain at the top of the luxury car segment BMW as to react mate to the change in trend and bring out new models to husk its competitors and block the entry of new competitors like Nissan, Porsche, Volkswagen, etc in their market segment.BMW has its sales subsidiary in Gurgaon, Delhi to develop its dealer network in India. BMW has completed 14 dealers all over India. Mumbai is whizz of the largest cities of luxury car market segment in India. The SIAM (Society of Indian Automobile Manufactures) has billed that BMWs sales have grown by 12.76% to 1,020 units in July, 2009. The pass over also says that BMW has increased its sales by 43% to 3,000 units in 2010. BMW has future plans on increasing their franchise in eight more cities of India. BMWs counselling t eam can view the taste of the Indian consumers found on the research conducted in Mumbai, India. Mumbai beingness the economic capital of India had the largest deed of buyers of luxury cars in India. BMW had opened its graduation assembly center in Chennai in 2007 by seeing the authority growth in Indian market. BMW is really caution about its growth launch in Indian markets because they just dont want to sell cars based on their scrape value, but they wish to create better brand value by serving their customers with luxury cars with top of the line features, astound performance and competing prices. BMW had surprised all its rivals by launching Rolls Royce cars in Indian market after studying the economic growth in India. precisely they still havent launched the cars of brand Mini because Indian customers are not attain for expensive small cars. BMW has always tried to guide their cars on the creation of an idea of being practical and contemporary which has helped them succeed in luxury car segment in India. The firm has also made cars which are fuel efficient and eco-friendly (working on hybrid technology) has boosted their brand value and has helped them name umpteen new customers.http//automobiles.mapsofindia.com/cars/bmw/1.1.2 Aim for the Research ProjectThe aim for the research topic is to find out in which market segment should BMW make expansions (produce new models) in Mumbai.1.1.3 ObjectivesThe objectives for my research are to gather primary development for the research through Descriptive or Survey Research role with the help of a questionnaire, secondary information via the staffs of the car companies and through companies sites, and discontinue by research analysis and present it as a report to the BMWs management team.1.2ResearchLeedy (1985) defines research as the manner in which we attempt to act upon problems in a systematic effort to push back the frontiers of kind-hearted ignorance or to confirm the validity of the solut ion to problems others have presumably resolved.1.2.1 Research approach patternResearch Design is defined as a exemplar or blueprint for conducting a marketing research project. It specifies the details of the mathematical function necessary for attaining the information needed to structure and/or solve marketing research problems.http//destinydawnmarie.blogspot.com/2007/05/research-design.html1.2.2 Type of Research Design ChosenDescriptive or Survey Research Design is use for the research as it attempts to diagnose and explain conditions of the present by using many subjects and questionnaires to fully place a phenomenon. Survey research design /survey methodology is one of the most popular for dissertation research.http//www.dissertation-statistics.com/research-designs.html1.2.3 Primary Secondary ResearchThe methods used for primary research is Descriptive or Survey Research Design method by which qualitative data is stack away through questionnaires. The questionnaire is make full by 100 people visiting the showrooms of BMW, Audi Mercedes-Benz and the data collected is study and a conclusion is made. The questionnaire is designed to know the preference of the type of car segment people prefer to buy. Secondary data is collected from the showroom managers, balance sheet of companies and from the companys site. Using both primary and secondary research a conclusion is drawn and presented in form of a report to the BMW management.1.2.4 net income DiagramThe network diagram is used to show how the market research is carried out and data is analyzed and generated into a report for the management of BMW.PD = Primary Data, SD = Secondary DataDiagram 1 Network Diagram1.3.1 Questionnaire for Primary Research1.3.2 Analysis of the QuestionnaireThe first question was asked to fructify the ratio of gender of 100 people who had been a part of this survey. The go out showed that out of the population of 100 the ratio of Men Women were 73. The number of fema le who came to the showroom was 30 and the number of male was 70.Gender mannish = 70 good deal Female = 30 PeopleDiagram 2 GenderThe second question is a general question asked to check how much the Indian people prefer to drive their car. The data collected showed that 95% of the people prefer driving their cars and 5% of the people do not drive their cars.People who like driving their car (Yes) = 95 People who dont drive their car (No) = 5Diagram 3 People Who Prefer Driving Their CarThe third was based on how many cars each one owned who was surveyed. The data collected showed that 1 car was owned by 15 % people, 2 cars were owned by 10% people, 3 cars are owned by 25% people, 4 cars are owned by 10% people, 5 cars owned by 15% people, 6 cars owned by 15% people, 7 cars owned by 5% people, and 8 cars owned by 5% people.Number of cars owned1=15 people 2=10 people 3=25people 4=10 people 5=15 people 6=15 people 7=5 people 8= 5 peopleDiagram 4 Number of Cars OwnedThe fourth and fi fth questions were asked to gather the information for the company to check the preference of what type of car the people who were surveyed best-loved. The data collected was tabulated according to the age group.Age separate of People Surveyed and their gustatory modality for the Type of CarDiagram 5 Preference of Type of Car of People of Different Age GroupThe sixth question was asked to see what price look-alike the Indian customers prefer when they plan to buy a car.Price range of cars (00,000 Rupees) 20-40 = 25 people 40-60 = 40 people 60-80 = 25 people 80-100 = 10 peopleDiagram 6 Price Range of cars (00,000 Rs)The data collected showed the price range preferred by the Indian customers. The data showed that 25% people preferred car in the range 20-40 (00,000 Rs.), 40% people preferred car in the range 40-60 (00,000 Rs.), 25% people preferred car in the range 60-80 (00,000 Rs.), and 10% people preferred car in the range 80-100 (00,000 Rs. This data is also essential as this w ill help the company to make cars according to the taste of their customers.2. Create information for decision making by summarising data using representative values, and use the results to draw valid and multipurpose conclusions in a business context.a. Analyse the data collected in Task 1 using measures of dispersion, and use to assess an area of business of your choice.b. Use quartiles, percentiles and correlation coefficient, and use these to draw useful conclusions in a business context.2.1 Quartile, Quartile Range and Quartile Deviationa. SedanQuartilesNth Value = = 45Q1 =Q2 =Q3 =Quartile RangeQR = Q3 Q1 = 39 18 = 21 yearsQuartile DeviationQD = = 10.5 yearsb. SUVQuartilesNth Value = = 35Q1 =Q2 =Q3 =Quartile RangeQR = Q3 Q1 = 47 32 = 15 yearsQuartile DeviationQD = = 7.5 yearsc. Sports CarQuartilesNth Value = = 20Q1 =Q2 =Q3 =Quartile RangeQR = Q3 Q1 = 38 18 = 20 yearsQuartile DeviationQD = = 10 years2.2 humble, Variance, Standard Deviation Coefficient of Correlationa. S edanMean = x = = = 35Variance = = = 66.67Standard Deviation = = = = 8.16Coefficient of Variation = = = 0.23b. SUVMean = x = = = 39.28 = 39 (approx.)Variance = = = 81.71Standard Deviation = = = = 9.04Coefficient of Variation = = = 0.23c. Sports CarMean = x = = = 32.5Variance = = = 78.75Standard Deviation = = = = 8.87Coefficient of Variation = = = 0.272.3 Coefficient of Correlation of set and Age GroupSedan CarCorrelation Coefficient = r =r =r =r = = = 0.16625701 = 0.17 (approx.)SUVNo. of PeopleAge Group (X)price Range (Y)XYXY1213573544112252234510355292025327451215729202542755148572930255296518858414225631752325961562573170217096149008328025601024640093285272010247225103535122512251225113545157512252025123650180012962500133660216012963600143745166513692025153755203513693025163860228014443600173860228014443600183865247014444225193940