Marketing Grocery Essay Example | Topics and Well Written Essays - 1750 words

Marketing Grocery - Essay archetypeMacro-environmental FactorsMacro-environmental factors are the environmental factors that affect the marketing strategies of the government although it has limited chances of manipulating them. They include political-legal, socio-cultural, international and technological factors. The face disregard define these factors in terms of scanning for better understanding of all opportunities and threats it may sheath together with the required strategic devices to adjust so as organization can attain and harbor competitive advantage (Kotler & Armstrong, 2006). Macro-environmental factors originate from outside of the organization and they cannot be changed by the organizations actions. specifically an organization can get great challenges when there changes in this factor of environment but the organization itself cannot affect the environment. LegislationThe legal environment forces organizations to become complex while affecting business operation s directly. It is difficult for businesses to operate their activities without meeting obligations relating to regulations of the law. Some of the regulations that may affect bussines organizations include consumerism regulations, competitive and relations of employees. almost of regulations are associated with regulatory agencies. The US has the powerful regulatory agencies that include Occupational Safety and Health memorial tablet (OSHA), Equal Employment Opportunity Commission (EEOC), Environmental Protection Agency (EPA) and many others. Compliance constitute of the regulations is very expensive although most of them are passed on consumers at the end. This means that most of the product prizes may be high to meet the requirements of all the regulations. Therefore, the organizations commodity-marketing price depends heavily on the legal requirements (Schmidt, 2005). Socio-cultural Factors Socio-cultural factors of environment comprises of traditions, set and lifestyles that provide the characteristics upon which the organization operates. Socio-cultural factors of environment affects the ability of an organization to get resources, come up with its own run and operate within a society. Social-cultural factors comprises of all aspects within the society that has the ability to influence the performance of an organization. They can include expanding educational levels, population demographics, values and norms together with the attitude towards social responsibility (Schmidt, 2005). Technological Factors engine room is a factor that affects the development of strategic plans of an organization. Variation in technology may lead greatly influence the demand of the organizations goods and services. It may also affect its processing techniques and the required raw materials for manufacturing goods. The changing of technology can influence an organization in two ways. First, it may provide new opportunities for the organization to search and get better r eturns. On the other hand, it may cause threats to the survival status of the organization, the product or industry. Technological improvements continue to increase at a very high rate, which requires that all firms be a constant revolution to survive. Balance of Payment Balance of payment is the net difference in goods that bought and exchange by business people of a country. It